Electronics retailer opens NFC and QR shopping walls in Russian subway

Electronics retailer Media Markt has begun testing 'shopping walls' at a Moscow subway station, in partnership with the Moscow Department of Transportation. The concept makes use of both NFC and QR codes and will run until November. Eighteen columns located across Vystavochnaya station on the Moscow Metro have been decorated with posters designed to look like the shelves of a Media Markt store. The price tag on every product displayed contains an NFC tag and a QR code.