Why everyone will be wearing that RFID bracelet in Pinehurst

For credit card company American Express, the U.S. Open in Pinehurst is a pilot program for what execs are saying could be the new interactive technology status quo. American Express, a sponsor of the U.S. Open, is trying to get people to do more than golf clap in Pinehurst. “Knowing how we’re now moving into this very technological and mobile age, and given that your phones are not allowed onsite, we thought it was very important to figure out how to bring out a very substantial consumer tech angle,” says Michele Carr, American Express’ director of sports marketing, the point person on the project.