The Number One Thing About RFID In Retail

RFID, mobile, omni-channel, payment systems, and the list of initiatives go on and on. Brick and mortar retailers are fighting for their lives to compete with online companies by offering services like order online and pick up at the store or fulfillment from store for next day delivery. It is all about serving the customers’ expectations of near instant gratification. We as customers wait and take our time while we research a products functionality, quality as well as friends and strangers opinions. When we are ready though to pull the trigger and purchase, we then want it now! Because there are so many choices where you can purchase a product and its alternative, the days of being captured to one or two retailer options are over. - See more at: http://pointofsale.com/201407243562/Point-of-Sale-News/The-Number-One-Thing-About-RFID-In-Retail.html#sthash.nMQPVAAs.dpuf