One Push Notification Too Many Will Make Consumers Delete Your iBeacon App

A new marketing menace is emerging with the explosion in iBeacon technology: message overload. Almost every retailer and brand is starting to test the new location-aware sensors known as beacons, tracking consumers’ shopping patterns as they walk the aisles and using that information to develop better marketing. Consumers need to have apps on their mobile devices that connect with beacons and then need to opt in to marketing programs to receive notifications. It turns out message overload arrives quite quickly, according to inMarket, which released a study that found that any more than one beacon push per location was too much.