Why Shopping Centres Must Lead the iBeacon Charge

Being smothered in a cloud of hype surrounding a worldwide release for Apple’s iPhone 6, it is easy to forget just how many up-and-coming creations now sport the ‘i’ prefix. For wearable tech, try the new iWatch for size. For retail? There’s even an Apple-branded fit for that. So-called ‘iBeacon’ devices have recently been subject to forensic examination by numerous vlogs explaining how they work and what they mean. Yet all the conversation comes without the level of adoption that would see them entering the public eye.