Quikkly Wants To Be A Better QR Code

You’ve all used a QR code, right? Those weird-looking barcodes you’re supposed to scan using a mobile to open a related web link. Nope? I thought not. For one reason or another, the technology, which was originally developed for the automotive industry to track parts in vehicle manufacturing, has never really gained critical mass from a consumer point of view. Enter Quikkly, which thinks it’s figured out why. The U.K. startup is another attempt to bridge the physical and digital worlds via your phone’s camera and accompanying mobile app to trigger an online action, but in a way that solves many of the pain points of QR codes.