Apparel maker meshes RFID, NFC and QR together

The idea of embedding RFID tags into clothing is hardly new, having been part of the anti-theft efforts of manufacturers and retailers for more than a decade. But one European apparel manufacturer, Moncler, has come up with a new marketing twist. Instead of inviting consumer protests on invasion of privacy fears — remember this book? — it has flipped the argument. Moncler is positioning the RFID tags as customer tools to fight piracy and to verify that the product is legitimate.