What Ever Happened to Apple iBeacons?

In 2013, Apple unveiled a technology that had the potential to revolutionize brick-and-mortar retail: iBeacon. The protocol was built on Bluetooth Low Energy (BLE) and promised to enable micro-location tracking in a way that offered far more accuracy than traditional GPS or the assisted GPS in modern smartphones. However, Apple hasn't really done much over the years to promote the protocol in a meaningful way. In fact, it never really did.