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Is RFID the New Weapon for In-Store Customer Engagement?

Long regarded as a solution best suited for the operations side of the apparel business, RFID is emerging from the shadows as retailers discover how the technology can engage shoppers, providing benefits well beyond inventory accuracy. RFID and electronic article surveillance technology firm Checkpoint Systems has come up with the InterACT suite of solutions that it believes can help retailers lift both customer engagement and sales.

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